The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Direct Marketing for Good
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Direct Marketing for Good
Hear My Last Wish
Agency: Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Starcom Taiwan / Taipei + Digitas Taiwan / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Direct Marketing for Good
Shift 20 Initiative
Agency: Special Australia + Dylan Alcott Foundation
Client: Dylan Alcott Foundation Category: Direct Marketing for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Direct Marketing for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Direct Marketing for Good
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Direct Marketing for Good
The Life Bureau
Agency: Ogilvy Taiwan / Taipei
Client: HPV Cancer Prevention Category: TV, VOD, & Online / Over 90 Seconds - Series
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Storytelling
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Green Pencil
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Green Pencil
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Brand Identity / Logo
Renewing a New York Institution
Agency: Wolff Olins
Client: New York Botanical Garden Category: Brand Identity / Logo
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Utility
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Innovation / Execution in Health & Wellness
Choice of Leipzig 2004-2023
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023
Agency: Mint Design / Beijing
Client: BIFT Category: Editorial / Books
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Editorial / Books
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Use of AI / Writing
Shift 20 Initiative
Agency: Special Australia + Dylan Alcott Foundation
Client: Dylan Alcott Foundation Category: Innovation / New Ideas in Health & Wellness
Mansplaining Heart Attacks
Agency: McCann Health New York, an IPG Health Company / New York
Client: Healthy Women Category: Out of Home
GUARDIAN ART BOOK FAIR 2023
Agency: Mint Design / Beijing
Client: GUARDIAN Category: Brand Identity / System
Ladies of Tang Dynasty
Agency: The Nine Shanghai / Shanghai
Client: Daming Palace Category: Brand Identity / System
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Interactive & Mobile for Good
GirlJams
Agency: Mojo Supermarket + Girls Who Code + Buttermax
Client: Girls Who Code Category: Interactive & Mobile for Good
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Interactive & Mobile for Good
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Interactive & Mobile for Good
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Paper Craft
The People's Treasury
Agency: BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client: Ron Finley Project Category: Craft / Printing & Paper Craft
New Recruits
Agency: Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client: Change The Ref Category: P.O.P. & In-Store / Series
The Cancer Currency
Agency: VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client: Europa Donna - European Breast Cancer Coalition Category: Direct Marketing
Critics Welcome - 3D
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Critics Welcome - Bold
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Critics Welcome - Sequel
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
I'm hiring
Agency: VML / Paris
Client: The Salvation Army Category: TV, VOD, & Online / 31-60 Seconds - Single
Love me tender
Agency: Altmann+Partners / Paris + Capitaine Plouf / Paris + Henry / Paris + MJZ / Los Angeles
Client: Fondation 30 Millions d'Amis Category: TV, VOD, & Online / 31-60 Seconds - Single
The Blue Square: Standing Up to Jewish Hate
Agency: VML / New York + Mindshare + Weber Shandwick
Client: Foundation to Combat Antisemitism Category: Innovation / Use of Media in Public Relations
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Data for Good
Avatars of Hope
Agency: Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client: Mães da Sé Category: Use of Gaming as a Tool
Mind’s Eye
Agency: Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client: MND Association, DeepAI, Amylyx Pharmaceuticals Category: Experiential / Immersive / Events
Award:
2024 Direct Marketing Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Direct Marketing for Good
Annual ID:
OS24_DM100M
Award:
2024 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Direct Marketing for Good
Annual ID:
OS24_DM102M
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Starcom Taiwan / Taipei + Digitas Taiwan / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Hear My Last Wish
Category:
Direct Marketing for Good
Annual ID:
OS24_DM104M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Direct Marketing for Good
Annual ID:
OS24_DM106M
Award:
2024 Direct Marketing Merit Award
Agency:
Special Australia + Dylan Alcott Foundation
Client:
Dylan Alcott Foundation
Title:
Shift 20 Initiative
Category:
Direct Marketing for Good
Annual ID:
OS24_DM108M
Award:
2024 Direct Marketing Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Direct Marketing for Good
Annual ID:
OS24_DM111M
Award:
2024 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Direct Marketing for Good
Annual ID:
OS24_DM113M
Award:
2024 Direct Marketing Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Direct Marketing for Good
Annual ID:
OS24_DM116M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
HPV Cancer Prevention
Title:
The Life Bureau
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID:
OS24_FI080M
Award:
2024 Creative Use of Data Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Storytelling
Annual ID:
OS24_CU017M
Award:
2024 Green Pencil Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Green Pencil
Annual ID:
OS24_GP004M
Award:
2024 Green Pencil Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Green Pencil
Annual ID:
OS24_GP008M
Award:
2024 Design Merit Award
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Brand Identity / Logo
Annual ID:
OS24_DE054M
Award:
2024 Design Merit Award
Agency:
Wolff Olins
Client:
New York Botanical Garden
Title:
Renewing a New York Institution
Category:
Brand Identity / Logo
Annual ID:
OS24_DE055M
Award:
2024 Design Merit Award
Agency:
Cossette / Montreal
Client:
ALA
Title:
Lead Louder
Category:
Brand Identity / Logo
Annual ID:
OS24_DE056M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Utility
Annual ID:
OS24_IN031M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Utility
Annual ID:
OS24_IN035M
Award:
2024 Health & Wellness Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation / Execution in Health & Wellness
Annual ID:
OS24_HW083M
Award:
2024 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Choice of Leipzig 2004-2023
Category:
Editorial / Books
Annual ID:
OS24_DE073M
Award:
2024 Design Merit Award
Agency:
Mint Design / Beijing
Client:
BIFT
Title:
POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023
Category:
Editorial / Books
Annual ID:
OS24_DE074M
Award:
2024 Design Merit Award
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Editorial / Books
Annual ID:
OS24_DE075M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Use of AI / Writing
Annual ID:
OS24_CT025M
Award:
2024 Health & Wellness Merit Award
Agency:
Special Australia + Dylan Alcott Foundation
Client:
Dylan Alcott Foundation
Title:
Shift 20 Initiative
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW081M
Award:
2024 Pharma Merit Award
Agency:
McCann Health New York, an IPG Health Company / New York
Client:
Healthy Women
Title:
Mansplaining Heart Attacks
Category:
Out of Home
Annual ID:
OS24_PH031M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Special Effects / Single
Annual ID:
OS24_MI095M
Award:
2024 Design Merit Award
Agency:
Mint Design / Beijing
Client:
GUARDIAN
Title:
GUARDIAN ART BOOK FAIR 2023
Category:
Brand Identity / System
Annual ID:
OS24_DE058M
Award:
2024 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Daming Palace
Title:
Ladies of Tang Dynasty
Category:
Brand Identity / System
Annual ID:
OS24_DE059M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming / Online
Annual ID:
OS24_IN047M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
DAVID / New York
Client:
Call of Duty Endowment
Title:
Loot for Good
Category:
Gaming / Online
Annual ID:
OS24_IN049M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN060M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + Girls Who Code + Buttermax
Client:
Girls Who Code
Title:
GirlJams
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN061M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN063M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN064M
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
Public Relations
Annual ID:
OS24_HW064M
Award:
2024 Design Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE149M
Award:
2024 Design Merit Award
Agency:
BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client:
Ron Finley Project
Title:
The People's Treasury
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE153M
Award:
2024 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client:
Change The Ref
Title:
New Recruits
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH050M
Award:
2024 Pharma Merit Award
Agency:
VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client:
Europa Donna - European Breast Cancer Coalition
Title:
The Cancer Currency
Category:
Direct Marketing
Annual ID:
OS24_PH026M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - 3D
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH051M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Bold
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH052M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Sequel
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH053M
Award:
2024 Film & Video Merit Award
Agency:
VML / Paris
Client:
The Salvation Army
Title:
I'm hiring
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI051M
Award:
2024 Film & Video Merit Award
Agency:
Altmann+Partners / Paris + Capitaine Plouf / Paris + Henry / Paris + MJZ / Los Angeles
Client:
Fondation 30 Millions d'Amis
Title:
Love me tender
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI053M
Award:
2024 Public Relations Merit Award
Agency:
VML / New York + Mindshare + Weber Shandwick
Client:
Foundation to Combat Antisemitism
Title:
The Blue Square: Standing Up to Jewish Hate
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR081M
Award:
2024 Creative Use of Data Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Data for Good
Annual ID:
OS24_CU026M
Award:
2024 Creative Use of Data Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Data for Good
Annual ID:
OS24_CU027M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data for Good
Annual ID:
OS24_CU030M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Data for Good
Annual ID:
OS24_CU031M
Award:
2024 Gaming Merit Award
Agency:
Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client:
Mães da Sé
Title:
Avatars of Hope
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA024M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client:
MND Association, DeepAI, Amylyx Pharmaceuticals
Title:
Mind’s Eye
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH022M